Gresini Racing Introduces Inaugural FanPowered MotoGP Sponsorship Initiative
Gresini Racing MotoGP has made a groundbreaking move in fan engagement by introducing the first-ever fan-powered sponsorship program in collaboration with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru. This innovative program allows MotoGP enthusiasts to become personal team sponsors for just €125, providing them with exclusive benefits and the chance to win a Ducati Panigale V4S test bike.
The signing of eight-time world champion Marc Marquez and his brother Alex for the 2024 MotoGP World Championship has garnered international attention for Gresini Racing. This has led to the team’s partnership with SPORTPASS and MotoGP Guru to create the fan engagement initiative.
This unique program marks a shift in the way sports teams interact with their fans, offering them perks that were previously only available to large corporate sponsors. By purchasing a sponsorship package, fans can enjoy VIP Paddock Experiences, have their names placed on the team’s bikes and materials, receive custom merchandise, and participate in exclusive events and Zoom calls with team members.
The fan-powered sponsorship program is a strategic move to capitalize on the heightened interest in Gresini Racing following the signing of the Marquez brothers. The program aims to strengthen the connection between the team and its dedicated fan base.
Behind the scenes, SPORTPASS and MotoGP Guru, as subsidiaries of Animoca Brands, have played a crucial role in bringing this initiative to life. Their expertise in the blockchain and gaming industry has been instrumental in creating a secure and valuable platform for fans to engage with their favorite team.
Jordan Fogerty, the CEO of SPORTPASS, emphasizes the significance of this program, highlighting its impact on Gresini Racing and its fans, as well as its contribution to the growing influence of Animoca Brands’ Motorverse ecosystem. Motorverse aims to build a global open ecosystem for digital vehicles, racing games, and motorsports, with partnerships across the automotive and motorsport industries. Through this ecosystem, enthusiasts and fans can collect and trade officially licensed digital vehicles, participate in racing games, and experience unique collaborations with leading automotive brands and top motorsport IPs such as Formula Drift, Formula E, and MotoGPTM.
