Manchester City Supporters Given Opportunity to Create The Roses and the Bees NFT for Free on OKX App
OKX, a prominent global crypto exchange and Web3 technology company, has teamed up with Manchester City to introduce the ‘Unseen City Shirts’ campaign. This campaign features re-imagined, commemorative football shirts that can be created as digital collectibles (NFTs) by fans worldwide using the OKX app.
The goal of this campaign is to captivate the imagination and ignite the passions of Manchester City’s global fanbase while introducing them to the value of Web3 through genuine and innovative activities.
To kick off the campaign, the first digital collectible, named ‘The Roses and the Bees,’ has been crafted by artist Christian Jeffery and is available for free creation on the OKX app from April 22 to April 25.
Each digital collectible will be randomly given a rarity level – Classic, Rare, or Ultra Rare – and fans will have the chance to win exclusive prizes based on the rarity of their collectible.
A second digital collectible shirt with a unique design and more prizes will be released on April 29, offering fans another opportunity to engage with the campaign and potentially win exclusive rewards.
The first digital collectible, ‘The Roses and the Bees,’ pays tribute to Manchester, featuring the Lancashire Rose and the Manchester Worker Bee – symbols of the city for generations.
Fans can create their ‘Unseen City Shirts’ digital collectible on the OKX Web3 Marketplace within the app, and each collectible will be randomly assigned a rarity level – Classic, Rare, or Ultra Rare.
Depending on the rarity of the digital collectible, fans have a chance to win exclusive prizes, including a limited-edition physical version of the specially designed football shirt, hospitality tickets to a Manchester City match, and a play-on-pitch experience.
The Ultra Rare collectible, of which only five are available, offers winners a play-on-pitch experience, two general admission tickets to a Manchester City match, and a limited-edition City shirt.
The Rare collectible, with 20 available, offers winners a stadium tour, a hospitality ticket, and a limited-edition City shirt. The Classic collectible is unlimited and does not come with any prizes.
A second digital collectible shirt featuring another unique design and more prizes will drop on April 29, giving fans another opportunity to engage with the campaign and potentially win exclusive rewards.
Haider Rafique, Chief Marketing Officer at OKX, stressed the importance of engaging Manchester City’s global fanbase in an authentic manner that aligns with OKX’s values, by taking something familiar and reimagining it with creativity, technology, and innovation.
Nuria Tarré, City Football Group’s Chief Marketing & Fan Experience Officer, highlighted Manchester City’s dedication to exploring new and unique ways to engage with their global fanbase and stay at the forefront of emerging technology to enhance fan experience.
The collaboration with OKX allows the club to deliver distinctive, creative, and innovative activities in the metaverse and Web3 space.
OKX’s partnership with Manchester City began in March 2022 and has since expanded, with OKX becoming the Club’s Official Training Kit Partner for the 2022/23 season and, more recently, the Official Sleeve Partner in a new multi-year agreement.
The partnership has introduced the OKX brand to millions of football fans worldwide through innovative Web3 experiences such as the OKX Collective and the recently launched ‘my fabric’ episodic campaign, featuring Manchester City’s OKX global brand ambassadors Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson.
